Cookie Policy

This website at https://easycruise.com ("Our Site") uses Cookies and similar technologies to distinguish you from other users. This helps us to provide you with a better experience when you browse Our Site and also allows us to improve Our Site.

Cookies are also used to support analytics and advertising, including personalised and non-personalised ads.

Please read this Cookie Policy carefully and ensure that you understand it. You will be asked to consent to our use of non-essential Cookies when you first visit Our Site.

1. Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"
means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features;

"Cookie Law"
means the relevant provisions of the Privacy and Electronic Communications (EC Directive) Regulations 2003, UK GDPR, and the Data Protection Act 2018;

"Personal Data"
means any information relating to an identified or identifiable individual;

"We/Us/Our"
means Supercruises UK Ltd, operating under a brand licence for the brand easyCruise.

2. Information About Us ("We/Us/Our")

Company: easyCruise.com (operating under a brand license for the brand easyCruise)

Address: 86 - 90 Paul Street, London, England, EC2A 4NE, United Kingdom

Email address: info@easycruise.com

Telephone number: +44 (0) 203 769 6848

3. How Does Our Site Use Cookies?

a. Our Site may place and access first-party Cookies on your device. These are used to support the operation of the website and improve your experience.

b. We also use third-party Cookies provided by trusted partners (including Google) for analytics, advertising, and performance measurement.

c. We use the following categories of Cookies:

Strictly Necessary Cookies

These Cookies are essential for the operation of Our Site, including enabling core functionality such as navigation, bookings, and secure areas.

Analytics Cookies

These Cookies help us understand how users interact with Our Site, allowing us to improve functionality, performance, and user experience.

Functionality Cookies

These Cookies allow the website to remember choices you make (such as preferences) and provide enhanced features.

Targeting & Advertising Cookies

These Cookies are used to deliver advertising that is relevant to you.

We and our advertising partners (including Google) may use Cookies and mobile advertising identifiers (such as Google Advertising ID or Apple IDFA) to:

  • Deliver personalised advertising based on your browsing behaviour
  • Deliver non-personalised advertising based on contextual information
  • Measure the effectiveness of advertising campaigns
  • Limit how often you see an advert

Personalised advertising uses data collected via Cookies and identifiers to tailor ads to your interests.

Non-personalised advertising does not rely on behavioural tracking and may instead be based on general factors such as location or page content.

Third-Party Cookies

Third-party Cookies are placed by external providers who deliver services on our behalf, including analytics and advertising services.

Session and Persistent Cookies

  • Session Cookies are temporary and deleted when you close your browser
  • Persistent Cookies remain on your device for a defined period

d. Cookies used on Our Site are retained only for as long as necessary and will expire after a set duration.

e. For more information about how we process personal data, please refer to our Privacy Policy.

f. Managing Cookies

You can view and manage your Cookie preferences at any time using our Cookie consent tool available on Our Site.

You may also control Cookies through your browser settings. Please note that disabling Cookies may affect the functionality of Our Site.

Useful guidance can be found here:

g. Use of Google Services

We use Google services, including Google Ads and Google Analytics, to support advertising, analytics, and performance measurement.

Google may use Cookies, mobile advertising identifiers, and similar technologies to collect and process information about your interactions with Our Site and other websites.

This data may be used to:

  • Deliver personalised and non-personalised advertising
  • Measure advertising performance
  • Analyse user behaviour and improve services

Where you have provided consent, your data may be used by Google for ads personalisation and measurement purposes.

For more information about how Google uses data collected from sites and apps that use its services, please visit:
https://business.safety.google/privacy/

4. Consent and Control

a. When you first visit Our Site, you will be presented with a Cookie banner requesting your consent to the use of non-essential Cookies.

You can choose to accept or reject these Cookies. Strictly necessary Cookies will always be active as they are required for the operation of the website.

b. You may withdraw or change your consent at any time via the Cookie settings tool on Our Site.

c. Withdrawing consent for advertising Cookies will not prevent you from seeing ads, but they may be less relevant to your interests.

6. Changes to this Cookie Policy

a. We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

b. In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

a. If you would like to know more about how We use Cookies, please contact us using the contact details in section 2

8. Document Owner and Approval

The data protection lead is the owner of this document and is responsible for ensuring that this record is reviewed in line with the review requirements of the GDPR.