Privacy Policy

We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers, contractors, affiliates and contacts and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

1. Who We Are:

Company: Supercruises UK LTD (operating under a brand license with easyGroup for the brand easyCruise.com)
Address: 3rd Floor 86 - 90 Paul Street, London, England, EC2A 4NE, United Kingdom
Email address: info@easycruise.com
Telephone number: +44 (0) 203 769 6848

We are the data controller responsible for your personal data.

2. What Personal Data We Collect

We may collect:

  • Name
  • Address
  • Date of birth
  • Marital status
  • Email address
  • Telephone number
  • Passport details
  • Business name and job title (if applicable)
  • Payment information
  • IP address
  • Device and browser information
  • Cookie identifiers and mobile advertising identifiers
  • Booking and travel details

We may also collect health information where necessary for your cruise booking (for example, mobility or medical requirements).

3. How We Collect Your Data:

We collect personal data:

  • When you make a booking
  • When you contact us
  • When you subscribe to marketing
  • Through cookies and similar technologies
  • Through analytics and advertising platforms (where consent has been provided)

4. How We Use Your Personal Data:

We process personal data under the UK GDPR on the following lawful bases:

  • Performance of a contract
  • Consent
  • Legal obligation
  • Legitimate interests (such as improving our services)

We use your personal data to:

  • Process and manage bookings
  • Communicate with you
  • Provide customer support
  • Comply with legal obligations
  • Send marketing communications (where you have opted in)
  • Analyse website usage
  • Deliver personalised or non-personalised advertising (where consent has been provided)

5. Marketing and Advertising:

Where you consent, we may use cookies and online identifiers to:

  • Measure advertising performance
  • Deliver personalised advertising
  • Deliver non-personalised advertising
  • Improve our marketing effectiveness

Personalised advertising uses browsing behaviour to tailor ads to your interests.

Non-personalised advertising is based on contextual information rather than behavioural profiling.

You may withdraw your consent at any time via our Cookie control panel.

6. Use of Google Services

We use Google Analytics and Google Ads.

When you consent to analytics or advertising cookies, information such as online identifiers, IP address, device information, and browsing behaviour may be shared with Google.

Google may use this data to:

  • Provide analytics services
  • Measure advertising effectiveness
  • Deliver personalised or non-personalised ads
  • Improve its services

For more information about how Google processes business data, please visit:

https://business.safety.google/privacy/

Google’s Privacy Policy is available at:

https://policies.google.com/privacy

7. Data Retention:

If you make an enquiry but do not book, we retain your data for 3 months.

If you book with us, we retain your data for 7 years for accounting and legal compliance purposes.

8. International Transfers:

We may use service providers that operate outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as the UK International Data Transfer Agreement or adequacy regulations.

9. Sharing Your Data:

We may share personal data with:

  • Cruise lines
  • Payment processors
  • Accountants
  • IT service providers
  • Advertising and analytics providers
  • Legal authorities where required

We only share data necessary for the relevant purpose.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Contact Us:

For any privacy-related enquiries, please contact us infor@easycruise.com

12. Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available in the latest version of this document, which is always available from our website.

13. Document Owner and Approval

The data protection lead is the owner of this document and is responsible for ensuring that this record is reviewed in line with the review requirements of the GDPR.